Most of the companies and small businesses do not know that there exits a role called ‘Technical Writer’ in the Tech World. Be it in IT, Aerospace, manufacturing, Telecommunication, or name it any industry, the ideology that Technical Writer exists is not in the limelight yet.
Although some of the organizations know about Technical Writers, they still hesitate from hiring one to their team. The companies continue to bargain with developers to get the job of getting out the technical content for customers.
Whatever might be the reason for a company to not hire Technical Writers or that your company is not aware of Technical Writer profile, then, this article is for you. I am sure your perception of not wanting a Technical Writer for your company changes and you are bound to be amazed to know how Technical Writers add up revenue to your business.
Reason 1: Quality content matters
Right from product design phase to development, testing, and shipping, project managers are keen to take care of quality work. When it comes to content, it is shocking that need for quality is not being enforced here in the company system?
In most companies, in the absence of a Technical Writer, content development tasks are assigned to developers or anyone who has the bandwidth to do it. We all know that Developers and Quality Engineers know end to end functions of the product. But when it comes to delivering content, Developers or Quality Engineers do not possess skills to write up technical content.
Let me say that teams today are smart enough to think like Designers (Thanks to Design Thinking) and understand user needs about technical content. Teams do not have expertise to write good technical content. It is like asking a people manager to design the product back-end developments.
Let me tell you, Technical Writers deliver content that is easy to understand for the intended audience. The content is free from grammatical errors, consistent in styling, and content is visually appealing. This content is easy for users to consume to achieve product workflows. Technical Writers write up content that users need and not about what the product does at the back-end.
Quality content appeals users and helps users to get access to information quickly. Users get to complete tasks using your product without having to contact support.
Reason 2: Target audience
Technical Writers write up content with all their time focusing on what the user will be able to achieve by using this document. Writers think about user problems to address in the content. Technical Writers understand the user persona very well and all the time generate content that adds value to user needs. The same use case needs different authoring style and content structure varying on the targeted audience. Technical Writers have skills of content mapping and write up documentation for different user persona. Technical Writers author documentation such as Administrator guide, End User guide, API documentation for developers, Release notes, Marketing materials.
Reason 3: User experience
Today’s world, Technical Writers are adding great value by working with the User Experience team. Technical Writers provide inline texts, human centered messages on the UI. These contributions add up to the enhanced user experience. With delightful user experience, you are bound to achieve improvements in user satisfaction and more business.
Reason 4: Improved product sales
Today’s users judge whether to purchase your product by referring the technical content. Yes, I said technical content and not marketing content. Check out my blog post on how technical content is your company’s marketing weapon today.
Technical Writers are communicators with skills to communicate your product offerings better to users than anyone else writing up this content.
If you do not have Technical Writers to write up technical content, you are most likely to lose up on sales closures. Poor documentation about the product gives a bad product impression to the users. Users judge that product functionality do not meet up expectations of user experience.
To improve your product sales, you need a Technical Writer to do up with high-quality technical content for your users.
Reason 5: Cost saving
Technical Writers add value to a company right from marketing phase but the efforts are going unnoticed. Hard truth is that developers, QA, SDET are paid high than Technical Writers. Considering where developers are writing up content, company is shedding more money to get the content and not using Developers time efficiently.
Hire a Technical Writer, value their skill sets with better honorarium and get the quality work for your company. Save cost and effort of your team to perform tasks they are skilled to do.
Reason 6: Reduced support calls
Users contact support when stuck while using your product. This is when persona again matters. Content written from anyone apart from Technical Writer lacks user persona and the catch of what areas users need help is unrecognized.
Technical Writer thinks like a user who is using the product, keystrokes the product and writes up technical content. Technical Writers effectively write up those contents in the documentation and voila! Support calls for all these issues are avoidable. Develop live technical pages to stream outages, defect fixes by which users are notified about product updates.
Thanks to Technical Writers for adding up value to the teams they work with. Along with technical content, Writers wear multiple feathers in their cap and benefits company growth. The contributions of the Technical Writers generates revenue to the company, reduces support costs, and brings amusing experiences to your product users. You now have enough business-driven reasons about why you need Technical Writers for your company.
Be inspired with these six amazing reasons to hire Technical Writers and get them to be part of your teams right away!