Top 5 aspects that technical content serves as product marketing weapon

From decades, technical documentation remained as content that is accessible to customers after product purchase. On the other hand, marketing content is available to customers right from product pre launch phase to ready to go live.

However, over the years this tradition is changing. Technical documentation is becoming the key content that customers are referring to prior purchasing of product.

The trend of technical document in the form of PDF type and with restricted access is changing. Technical materials are available now in HTML form and also on all platforms for ease of access.

From the content marketing view, customers are no more relying on marketing materials before pre-purchase but are more interested to check out the product technical documentation.

How technical content serves as marketing weapon?

  1. Great technical documentation reflects quality of your company’s technical support. If the documentation is good, then customer experience is most likely to be positive. This encourages customer to purchase the product.

Changing the way companies use technical content

  1.   Technical documentation seems more trust able by customers than marketing materials, often as a result of over-promising marketing messages. On the other hand, technical documentation is straight forward and contains information about how to setup and how it works.

Trustable technical content

  1. Customers are using documentation to do their primary research about the product before purchase. Documentation is becoming the critical aspect of pre purchase research.

Customer doing research before purchasing the product

  1. Documentation includes details of warnings, legal disclaimers that gives customers insight about how the product fits in for their business, view about complexity, scalability, and how company provides support services to them.

Support services for the product

  1. When your focus is on delivering technical content that address customer’s needs, pain points, and how the product adds value to their business, it is more likely that customers are interested in buying your product. Ideally, technical content is getting customers to buy the product, thus serving as a marketing weapon.


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3 thoughts on “Top 5 aspects that technical content serves as product marketing weapon

  • September 8, 2019 at 10:46 am

    You made various nice points there. I did a search on the subject matter and found mainly people will consent with your blog.

  • August 6, 2019 at 7:19 am

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    • August 6, 2019 at 12:33 pm

      Thanks Raquel! Keep engaging with my blogs 🙂 There are more on the way related to content writing, Design Thinking, and many more interesting blogs. Subscribe to the newsletters and RSS feeds so that you don’t miss out any blogs that interests you. You will receive notifications every time I post on my website 🙂


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